What Fonts We Use ?

What typefaces we use for our wristwatches ?

At Furlan Marri, we care about details, that’s why we found interesting to think one step further into our dials and overall DNA. As we worked in the swiss watch industry for many years and been collecting watches since our childhood, we wanted to find typefaces that make sense for us can be remembered easily when looking at them.


Hoefler&Co.

Jonathan Hoefler, one of the greatest contemporary typographers, founded Hoefler&Co, a famous type foundry honored by the National Design Awards at the White House. You can find their typefaces in the permanent collections of the MoMA (Museum of Modern Art, New York). You’ll find them also on Twitter, Tiffany & Co, The Wall Street Journal and on every can of Coca-Cola. They’ve been featured in the season two of Netflix's Abstract: The Art of Design, for their typeface called DECIMAL, inspired by vintage watches. Old watches seem to share common details about their lettering on dials. Decimal font manages to synthesize subtly different styles of watch typography into one font only. Be sure to read the excellent article on their website right here. It was so great to be in touch with Decimal typeface, understand it and giving our products this right vintage look. Holding a wristwatch with this kind of detail every day is a pleasant moment for the eyes.




How is it that two unrelated watches have the same number four? The number 4 for example has a wide apex designed to dilate the counter, it helpes to balance comfortably the other numbers on the dial to make it more clear and visually well-balanced. Mainly all of watches shared one day a common style, as we can see here. Image from typography.com © Hoefler&Co.




Inconsistency of the lettering made its charm, as you can see here with the letter G. One has a curved construction, the other one is more horizontal. And this is why vintage watches are so interesting, their alphabet has a beautiful diversity. Image from typography.com © Hoefler&Co.



Sudtipos

For our subdials (chronograph counters), tachymeter scale, dial and logo, we use the typeface called Henderson Sans, designed by Sudtipos from Buenos Aires, Argentina. The work of one of his founders, Alejandro Paul, has been featured in publications around the globe, including Eye, Etapes, Communication Arts. Print, Creative Review, Visual, Creative Arts, Novum and many others. You can find typefaces of their studios on Coca-Cola and Levi’s campaigns and in The New York Times pages as well. Inspired by speed, in a vintage way, we found that this font would fit perfectly with our DNA, especially for our chronograph collection. And to remember this particular moment of our first product release, we wanted a typeface that conveyed a spirit of speed, while keeping that vintage feeling. We wanted also not be as far as the other font we use, Decimal, so that the elements make sense for us. This wink of an eye will be our daily reminder when our eyes will look at the logo and elements of the watch.


Image from sudtipos.com © Sudtipos



Image from sudtipos.com © Sudtipos


You will find those typefaces on our watch dials, case and caseback and in many of our future collections. We want to honour the work of those incredible typefonts designers. We hope you will enjoy our products as much as we do.

" Tasti Tondi " Ref. 1011-A

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CHF 459.00

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Specifications

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