" Mare Blu " Ref. 1051-A
Pre order this reference from November 30, 4 PM swiss time to December 9, 2021. More informations below.
The dial. With asthmometer scale.
Crafted with care, designed for details, the dial of the reference 1051-A features a vertical brushed finish on the center and a circular brushed finish all around.
Its deep blue colours change with the light of the environnement, blending with blue jeans, dark blue and a little bit of purple. The indexes are highly polished and applied, the hands are domed and curved.
Its simplicity of reading paired with a double brushed finish makes it a visually clear, proportioned, complexe yet readable dial. It features also an asthmometer scale, indicating the number of respirations per minute. Calibrated on 5 respirations, the chronograph hand is stopped after the 5th respiration; the dial gives the number of respirations per minute.
Crafted with care.
Each product we design must have an extreme care for details, from the curved hands to the engraved pushers. From the sharp polished case to the packaging.
Here is a resume of approximate dates of production and shipping. We have already pre paid several blank case and sapphire crystal glasses (components that take the most time to manufacture) in order to produce faster. Thanks to that, we gain one month on the production and shipping process. We can then deliver faster than we normally did. Here is a breakdown of the planning that was based on our previous experiences. However, some dates can be changed or modified and we will let you know if anything is evolving from our side.
BASED ON 1000-3000 ORDERS
BASED ON 3000-5000 ORDERS
BASED ON 5000-10,000 ORDERS
BASED ON 10,000-30,000 ORDERS
Thickness of 11.3mm.
The anti-scratch double domed sapphire crystal has been upgraded with five layers of antireflective coating and anti-fingerprints coating. The 38mm case is made of highly polished 316L stainless steel case
Visibility and Typography
Furlan Marri pays particular attention to the legibility of the dials, with typefaces chosen for their lightness and uniqueness, such as « DECIMAL » , designed by Hoefler&Co (famous New York studio, MoMA collection, various international awards) and presented in season 2 of Abstract: The Art of Design on Netflix. We also chose «HENDERSON», the typeface of the argentinian studio Sudtipos for our logo and dial elements. Each dial has its own reference number to keep a record for the future of the brand.
In order to provide an optimal customer experience and be closer to our community, we aim to tell ephemeral stories about all our products. Thanks to this, we can focus on the product in question and its world, at a specific time. Each story (= new technical development) will therefore be produced for a certain time. Once the references is not anymore available, we will stop producing them and move on to another story. In the form of pre-order, we will produce the exact number of orders received. This is to avoid any waste of stock. For each pre order, we pre pay several numbers of components in order to ship faster. We publish approximate dates of production and shipping based on our previous experiences. We will not take orders in advance and will not have waiting lists for our products, to avoid frustration when changing collections during the year. For example, the reference 1051-A " Mare Blu " will not be produced again after the ten (10) days pre order session. It is a limited edition and we will produce the number of orders we received. Next year, we will release a permanent (one year) collection of 2-3 new references.
" Mare Blu "
The movement. An interesting story to tell.
Mechaquartz movements were first invented in Switzerland and Japan during the quartz crisis in the late 80's. In Switzerland, Piguet and LeCoultre were the first to invent this particular movement. Because of quartz movements, watchmakers wanted to bring back the feeling of a sweeping second hand that could only be found on a mechanical watch at that time. They invented a mechanical module that could be paired with the accuracy of quartz battery. In Japan, Seiko took an advantage by proposing this movement to the actual market. Today, Furlan Marri wants to tell this particular story of "Mechaquartz", as it is also part of the History of watchmaking.
Understanding Our Brand
- Why this story about " Mechaquartz " ?
- " Mechaquartz " Story Movie
- Will you do more references of the " Mechaquartz " story ?
- How many stories are you working on at this moment ?
- Transparency is necessary