COMMUNITY DESIGN LAB

Vote. Design. Wear.

Co-create a watch with Furlan Marri
THE CONCEPT
We have always been shaped by our community — from our fully crowdfunded Kickstarter launch to every project since. As a genuine thank you, we’re launching the Community Design Lab: a collaborative initiative where over 20,000 enthusiasts from around the world have shown interest in co-creating our next timepiece, round after round. From the case to the dial and colors, every detail will be imagined with and for our community. At the end of the final round, participants who registered with their email will have the opportunity to order the watch at an exclusive early-access price, just like we did for our original Kickstarter campaign. Embark on this horological journey with us!
YOUR VOICE MATTERS

ROUND 2 IS NOW OPEN

Today we’re opening the second round of voting, focusing entirely on the case design. The team worked hard to shape the next step of this project. So take a close look and pay attention to every detail !
VOTE NOWVOTE NOW
HOW IT WORKS
ROUND 1 (DONE)
SETTING THE VISION
ROUND 2 (JULY 15 TO JULY 25)
THE CASE
ROUND 3 (DATE TBD)
THE DIAL
PRICE AND DELIVERY
TIMELINE
FIRST RESULTS

THE COMMUNITY HAS SPOKEN !

THE SHAPE
Ø 38 MM - ROUND
THE MOVEMENT
AUTOMATIC
THE CASE
STAINLESS STEEL
WHAT'S NEXT ?
THE DIAL DESIGN
THE SHAPE
Ø 38 MM - ROUND

49,9% - Ø 38 mm

66,6% - Round shape

Case design results will be shared after at the end of the 2nd Round.

THE MOVEMENT
AUTOMATIC

76% - Automatic Movement (La Joux-Perret G100, 68 hours power reserve)

53,4% - Three Hands Function

DEFINING THE ESSENTIALS
THE CASE

78,9% - Stainless steel

85,9% - With lugs

70,8% - Classic style dress watch

Case design results will be shared after at the end of the 2nd Round.

WHAT'S NEXT ?
THE DIAL DESIGN

Stay tuned for Round 3 - we’ll reveal the full case results, present our first dial concepts, and invite you to shape it together. We're excited to show you what's next!

Early Supporters

23'654 Interests

23'654 people were interested in participating in the concept, we would like to express again our deeply sincere thanks. You can now participate in the next round of voting.
PARTICIPATEPARTICIPATE
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FURLAN MARRI

Furlan Marri SA
Rue du Nant 25
1207 Geneva
Switzerland

EMAIL

Monday - Friday
9:00 am - 6:00 pm

Support and questions
support@furlanmarri.com

Media and press
media@furlanmarri.com

PHONE

Monday - Friday
9:00 am - 06:00 pm

Support and after sales
+41 22 567 07 57

Offices and showroom in Geneva
+41 22 300 50 51